WHAT IS SOCIAL MEDIA?
Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
While social media is ubiquitous in America and Europe, China and India now lead the list of social media usage.
UNDERSTANDING SOCIAL MEDIA
Social media originated as a way to interact with friends and family but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.
Globally, there are more than 3 billion social media users. Social media is an ever-changing and ever-evolving web-based platform.
According to the Pew Research Center, social media users tend to be younger. Nearly 90 percent of people between the ages of 18 and 29 used at least one form of social media. Further, these users tend to be better educated and relatively wealthy, or earning over $75,000 per year.
While social media is ubiquitous in America and Europe, China and India now lead the list of social media usage.
KEY TAKEAWAYS
Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.
Social media typically features user-generated content and personalized profiles.
An estimated 69 percent of Americans used social media as of 2018
THE MANY FORMS OF SOCIAL MEDIA
Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews and much more. Even governments and politicians utilize social media to engage with constituents and voters.
For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like interests, and share their thought, feelings, insight, and emotions. Those who engage in these activities are part of a virtual social network.
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