Brands are leveraging the Maha Kumbh Mela at Prayagraj as a significant marketing opportunity. They aim to capture consumer interest through advertisements and product sampling amidst a massive turnout. Companies are setting up booths, hoardings, and engaging in creative promotions to boost brand visibility and test new products.
source https://timesofindia.indiatimes.com/business/india-business/brands-off-to-kumbh-amid-demand-slump/articleshow/117180169.cms
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